The 4 Disciplines of Execution®
A simple, repeatable formula for executing your most important priorities

Every year, organizations spend more than $30 billion on strategy creation—and more than 80% of those strategies fail. FranklinCovey’s The 4 Disciplines of Execution® methodology provides the framework for organizations seeking to increase strategic execution by creating a culture of high performance.

Free Guide
Impact Your Organization’s Results: Turn Average Employees Into High Performers

Moving your middle will have dramatic results on your organization’s overall performance. Make this shift in your organization.

The 4 Disciplines of Execution® in a Nutshell:

Discipline 1: Focus on the Wildly Important

This is the discipline of focus. Exceptional execution starts with narrowing the focus—clearly identifying what must be done. Otherwise, nothing else you achieve really matters much.

Discipline 2: Act on the Lead Measures

This is the discipline of leverage. 80% of your results will come from 20% of your activities; are you focusing on the right ones? Discipline 2 is based on the principle that not all actions are created equal. Identify and act on the activities with the highest leverage.

Discipline 3: Keep a Compelling Scoreboard

This is the discipline of engagement. People and teams play differently when they are keeping score, and the right kind of scoreboards motivate the players to win.

Discipline 4: Create a Cadence of Accountability

This is the discipline of accountability. Each team engages in a simple weekly process that highlights successes, analyzes failures, and course-corrects as necessary, creating the ultimate performance-management system.

Incorporating The 4 Disciplines of Execution® Into Your Organization

Narrow the focus and create clarity and commitment around a key breakthrough result with executable targets.

Unleash and apply everyone’s collective energy toward your key breakthrough result using the 4DX principles and implementation processes. This is a proven process used in more than 4,000 implementations.

Utilize a scalable platform (4DX OS) with scoreboards that let everyone know if they’re winning or losing as a team, as individuals, and as an organization.

Track the pace of progress real-time using a metric called XPS (Execution Performance Score) to ensure all your teams are on track to achieving your breakthrough result.

FranklinCovey offers best-in-class coaching services to help your organization execute on critical strategies.

Customer Stories
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Increasing Sales Performance at Scale

Whirlpool was looking for a proven process to increase their sales employee’s productivity. See how The 4 Disciplines of Execution® helped narrow their focus on selling and targetable actions – including an incremental $5.7M in the first 90-days alone.

Marriott Hotels
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Achieving the Highest Results Ever

Few industries are hit as hard as hospitality in these uncertain times. See how Marriott is able to focus and engage their employees on the most important metrics, even while their world is in flux.

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