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Sales Leadership

Help your sales leaders achieve their goals and gain the ultimate competitive advantage.

Build Sales Leaders That Deliver Consistent Results

Sales teams need a particular kind of leadership that goes beyond management to create and support strategy, workplace culture, and revenue. These leaders coach their teams on how to truly connect with customers and build relationships based on trust.

They raise the bar on their own performance and the performance of everyone around them. They also keep their teams on the same page and moving forward with laser focus. The result is measurable growth and profitable revenue.

Sales leaders of all backgrounds can take steps to become even more successful in their roles. FranklinCovey’s principle-backed content, expert consultants, and innovative technology provide proven processes for leveraging and accelerating your sales team’s performance.

Key Sales Leadership Skills

Great sales leaders create smart strategies and unify their teams around measurable, sustainable results.


Creates messaging that positions products and services to stand out as the superior choice in the marketplace.


Consistently initiates new opportunities and fills the sales pipeline.

Qualifying Opportunities

Consistently advances only high quality opportunities through the sales pipeline.


Creates and claims high value that is beneficial to all parties.

Free Guide
3 Ways Your Sales Team Can Stand Out and Sell More

Set your organization apart from the competition.

The Power of the Journey

Lasting behavior change comes from the inside out. Who people are, and how they view the world, impacts how they engage and lead others. Our Impact Journeys combine our exclusive content, expert consultants, and powerful technology to help people change both their mindset and their behavior.

Explore a sample Impact Journey excerpt below.

Influence Decisions to Achieve Win-Win Outcomes

Close more sales by applying the mindsets and skillsets of the world’s top performers.